관광호텔 등급에 따른 내부마케팅 요인과 직무만족 연구

Study on the internal marketing factors and job satisfaction according to the grade of tourist hotels

In the tourist hotel industry in Korea, every tourist hotel has its own different quality according to the hotel’s grade which is assigned pursuant to the tourist hotel rating standard and the additional facilities and size and quality of guest rooms of the hotel. The job satisfactions of the employees of hotel, who are the center in the internal marketing, are also affected by these environments. Therefore, to maximize the efficiency of the management of tourist hotel industry, more detailed studies are required. Accordingly, to achieve the goal of the study, I have extracted some variables for the internal marketing factors and job satisfaction to establish the theoretical system and conducted the study on their relationship and difference between variables. My conclusion on the study is as follows. First, I have conducted the one-way ANOVA to find out the difference between the internal marketing and job satisfaction according to the tourist hotel grade and concluded that delegation of authority, welfare and job implementation factors are significantly interrelated. Second, I have conducted the regression analysis on the internal marketing factors and job satisfaction factors in tourist hotel industry and found out that there are positive relations among the management support, communication, internal delegation and employment stability. Accordingly, considering the implications derived from the relationships among these critical factors, the management shall use them in a way that they are beneficial in establishing the differentiated management strategy.