감정노동전략이 감정부조화에 미치는 영향에 대한 연구

An Empirical approach to the Impact of Emotional Labor Strategy on Emotional Dissonance: Focused on Sales pressure

Starting with emotional labor by Hochschild(1983) and fueled by the developments in the labor marking. However despite the growth of scholarly work on emotional labor, a number of important questions remain to be answered. The purpose of this study is to explore the impact of emotional labor strategies on emotional dissonance between, two groups having different Sales pressure degree. To integrate research findings on emotional labor and its consequences statistically in the form of a multiple regression analysis with dummies. The survey was conducted in hotel employees Car salesman. The result showed that their emotional dissonance varies according to their emotional labor strategies in groups with two different Sales pressure degree.