SNS 이미지 콘텐츠에 기초한 도시광장 이용자 행태분석과 의미해석

Visitors' Behaviors and Meanings of Urban Squares Based on SNS Image Contents: focusing on Seoul Plaza and Kwanghwamun Square

Urban open-spaces have been functioned as residents' necessary spaces and tourists' attractions as some parts of city tourism. For these reasons, it is important to analyze and interpret the visitors' behaviors in the city squares. The Seoul plaza and the Gwanghwamun square were selected as the study sites and photo images on the me2day one of the famous SNS in Korea were used in this study. More detailed, 321 pictures are analyzed using image content analysis and frequency analysis. As a result, optional behaviors related leisure are more frequent than social and necessary behaviors in the both squares. That is caused by the differences of fixed and semi-fixed environment in the two squares.