서울시 정책 인지도에 관한 연구

A study on the Awareness of Seoul Policy: Focused on Insadong Cultural District

In 2002, it designated Insadong as the first cultural district in the country. Currently, Seoul City's “civilian participation” and “cooperation” emphasize. However, citizens are not familiar with the city's policies. Therefore, the need for policy promotion and how should be improved to effectively inform citizens of policies. The study was conducted to assess the awareness of the cultural district system among the policies implemented by the Seoul Metropolitan Government. Although Insadong is currently recognized as a traditional culture at a high rate, citizens with 39.6 percent of merchants and 55.6 percent of visitors were unaware that Insadong was designated as a cultural district. The results of this study will contribute to the study that sets the direction of policy promotion for communication with citizens in Seoul.