가상적가치추정법(CVM)을 이용한 제주 해양치유 산업의 경제적 가치 추정 연구

Estimation of Economic Value of Jeju Marine Healing Industry, Using Contingent Valuation Method (CVM)

This study attempted to provide basic data needed to plan Jeju Marine Healing Industry promotion strategies, and the results found the followings: As people were more aware of the value of Jeju marine resources such as sea water, sea sand, seaweeds and seascape, the expectations for marine healing were higher. Second, as perception of the value of Thalassotherapy increased, expectation effects and intention to use were greater. Third, perception of marine conservation played a mediating role between recognition of marine healing and expectation effects/intention to use. The above results confirm that it is required to enhance the perception of the value of Jeju marine resources after developing high value-added products and verifying and advertising their efficacies along with marine conservation and take necessary actions such as education, policy and legislation for sustainable management and promotion.