TV홈쇼핑에서 화면구성 디자인이 시청자 가독성에 미치는 영향 ╶ 현대홈쇼핑과 롯데홈쇼핑을 중심으로╶

The Effect of Screen Composition Design on the Viewers Reading in Korean TV Home Shopping ╶ Focusing on the Hyundai Home Shopping and Lotte Home Shopping╶

본 연구는 한국 TV홈쇼핑 브랜드 각 2개를 선정하여 브랜드별 화면구성 디자인에 대해 비교하는 연구를 시작으로 설문조사를 통해 한국 TV홈쇼핑을 시청하고 구매했었던 시청자들을 대상으로 진행하였다. 한국 TV홈쇼핑의화면구성 디자인에 대한 연구 분석을 진행하며, TV홈쇼핑 각 브랜드에 나타나는 화면구성 영상 매체 디자인의가독성 조사를 통해서 시청자들의 시각으로 한국 TV홈쇼핑 화면구성 디자인의 가독성이 좋은지, 불편한 점이있다면 무엇인지 파악하여 결과를 도출하였다. 설문조사를 통해 앞으로의 한국 TV홈쇼핑 산업에서의 홈쇼핑 화면구성 디자인의 발전을 기대해본다.

Starting with a study that selects two Korean TV home shopping brands and compares them to each brand's screen configuration design, this study presented the purpose of this paper to present the factors necessary for each TV home shopping channel to receive more public attention and make a lot of gains. Research on the screen composition of Korean TV home shopping networks was not as active as its utilization. Branding in the field of TV home shopping is providing viewers with TV image media through concept and design of each brand. Therefore, I would like to study the legibility of Korean TV home shopping screen composition by conducting a survey of viewers who have watched and purchased Korean TV home shopping. Through a research analysis on the screen composition design of Korean TV home shopping and a study on the legibility of the screen composition video media design that appears in each brand of TV home shopping, we identified the legibility of Korean TV home shopping screen configuration design from the perspective of viewers and drew results. Through the survey, we conducted research and analyzed evaluation in anticipation of future development of home shopping screen composition design in the domestic TV home shopping industry.