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KCI등재 학술저널

개인의 건강신념이 모바일 헬스케어 앱 이용의도에 미치는 영향

The Influence of Individual’s Health Beliefs on the Intention to Use Mobile Healthcare Apps: Focusing on the Moderating Role of mHealth Literacy

DOI : 10.9716/KITS.2023.22.1.095
  • 215

Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user’s mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

1. 서론

2. 이론적 배경

3. 연구모형 및 연구가설

4. 연구 방법

5. 연구결과

6. 결론

참고문헌

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