레스토랑의 안전성이 신뢰, 불안, 만족 그리고 재방문 의도에 미치는 영향
Effects of Restaurant’s Safety on Trust, Anxiety, Satisfaction and Revisit Intention
- 한국프랜차이즈경영학회
- 한국프랜차이즈경영연구
- 제14권 제1호
- : KCI등재
- 2023.03
- 23 - 38 (16 pages)
Purpose: Most people are worried about contracting COVID-19, which in turn increases anxiety that they may have contracted COVID-19. Therefore, this study examines the effect of restaurant safety consisting of hygiene, store management, and countermeasure on trust, anxiety, satisfaction, and revisit intention. Research design, data and methodology: The data were collected from 537 consumers who had experiences of visiting a restaurant within the last 2 months and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Result: The hygiene, management, and countermeasure had a significant positive (+) effect on trust. Restaurant hygiene was found to have a significant negative (-) effect on anxiety, but countermeasure had a significant positive (+) effect on anxiety. Meanwhile, management did not appear to have a significant effect on anxiety. Trust was found to have a significant positive (+) effect on satisfaction and revisit intention. Anxiety was found to have a significant negative (-) effect on satisfaction but had no significant effect on revisit intention. Finally, satisfaction was found to have a significant positive (+) effect on revisit intention. Conclusions: As a result of the study, this study explained the safety of restaurants in the COVID-19 pandemic environment through the protective motivation theory.
1. 서론
2. 이론적 고찰
3. 연구설계
4. 실증분석
5. 결론
References