중국 드라마 산업 발전에 대한 연구

A Study for the Development of Chinese Drama Industry

The Chinese drama industry has the advantage of being large in production and rich in genres. so the Chinese drama industry can give television viewers various options for various dramas. On the other hand, the most obvious weakness of the Chinese drama industry is that the Chinese drama industry did not give enough attention to writers. Threats and opportunity factors are also evident in the Chinese drama industry. In China, the “separation system” between drama production and broadcasting is the main method, but basically it takes considerable investment and time to broadcast dramas on television in the existing drama production method. On the contrary, online and offline broadcasting are integrated, online and offline interactions are increased, and broadcasting stations and online platforms are building strategic alliances.