从听见到“看见” : 中国流行音乐的新媒体传播

目前，抖音已经成为了中国原创音乐宣传的最重要阵地，抖音通过多维度、强运营、站内流量、算法机制等方式，主推更多原创优质作品，并具有持续火爆的势头。总的来说，以短视频为核心的外延式发展，呈现出更为多元的音乐生态模式，激发了原创音乐的创作活力。在帮助音乐内容提升宣传效率的同时，对歌曲在传播上起到了非常重要的引流作用，实现了抖音音乐平台、乐手、音乐听众三方共赢的局面。从研究背景和目前的发展现状出发，通过分析抖音可视化推广的具体表现，为抖音可视化的未来发展探索方向。

At present, Tiktok has become the most important position for the promotion of original music in China. Jitterbug has been promoting more original and high-quality works through multi-dimensional, strong operations, station traffic and algorithmic mechanisms, and has not sustained the momentum of the fire. Overall, the outreach development with short videos as the core has presented a more diversified music ecological model and stimulated the creative energy of original music. While helping to improve the efficiency of music content promotion, it has played a very important role in attracting traffic to songs in terms of dissemination, realising a win-win situation for all three parties: the Jieyin music platform, musicians and music listeners. Starting from the research background and the current development status, the specific performance of Jitterbug visualisation promotion is analysed to explore the direction for the future development of Jitterbug visualisation.