Family Perception and Their Buying Behavior for Home-Delivered Food

Family Perception and Their Buying Behavior for Home-Delivered Food

Food delivery in the Philippines is considered a major alternative to dining out and preparing meals at home for families who want a respite from home-cooked meals and cannot endure the inconveniences of dining out. The food buying habits of selected families in the National Capital Region was studied in terms of their frequency of purchase, usual place of purchase and reasons for purchase of home-delivered food when they are grouped by profile and subsequently statistically tested to determine if a significant relationship of the buying habits exists with the predominant age, predominant sex, and the household size of respondent-families. Results revealed a significant difference between the frequency of purchase among households with respect to the predominant sex in the household and the household size. The study also did not find any significant difference in the reasons for purchase of home-delivered food with respect to the predominant sex of the household members. Home-delivered food was mostly purchased once a month and usually from fast food establishments mainly as a reprieve from home-cooked meals. It is recommended that food establishments offering home-delivered food improve their competitive advantage through better marketing efforts, more promotions and better delivery services.