Research Note: The Relationship between a Mega Sport Event and the Host Destination

Research Note: The Relationship between a Mega Sport Event and the Host Destination

Tourism and sport are key elements of the culture in many countries and can influence the behavior of society. Especially since the 1960’s, mega sport events have become a huge international draw card garnering a large amount of media attention, and attracting investment and also political interest. Tourism remains the world’s largest industry and continues to develop and grow. The aim of this study is to assess the relationship between a mega sport event and the host destination. To address the aim, the research was conducted in two stages: the first stage was a literature review which presents a deeper understanding of the two-way relationship: (i) Mega sport events create opportunities for the host destination and (ii) The host destination attracts tourists to attend the mega sport event. The second stage explores two methods destinations can use to host a mega sport event successful.