An Investigation of the Information Sources Used by International Tourists of Different Age Groups in Fiji

An Investigation of the Information Sources Used by International Tourists of Different Age Groups in Fiji

This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18- 29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists’ behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.