상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
산경연구논집(JIDB) Volume.14 No.5.jpg
KCI등재 학술저널

Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works

Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works

Purpose: The current research based on the comprehensive literature evaluation aims to gain insight into the factors contributing to an Oriental art gallery's success and the strategies used to advertise and sell these works effectively. Understanding and experience in Oriental art are essential for finding solutions to these issues. Research design, data and methodology: The current research conducted the following stages to conduct a thorough literature analysis on the issues that plague Oriental art gallery practitioners and the methods used to increase sales of this kind of art: Finding Valuable Resources and Subjects, Screening and Selection of Articles, Data Extraction and Analysis, Synthesis of Findings. Results: After reviewing the many aspects that affect the success of a gallery specializing in Oriental art, there were four key approaches that have emerged for boosting sales of this kind of artwork. Based on the findings, these approaches are grounded in four areas: consumer preferences; marketing methods; pricing strategies; and art investments. Conclusions: All in all, the current study finally indicates that practitioners should consider cultural background, age, gender, income, and level of education when developing marketing strategies and selecting artwork to exhibit. Target marketing is an effective method for attracting and retaining customers.

1. Introduction

2. Literature Review

3. Research Methodology

4. Results of the Research

5. Implications

6. Limitations and Future Directions of the Research

References

로딩중