학술저널
A STUDY ON THE SCALE DEVELOPMENT OF HOTEL BRAND EQUITY USING ZMET
A STUDY ON THE SCALE DEVELOPMENT OF HOTEL BRAND EQUITY USING ZMET
- 한국관광학회
- International Journal of Tourism Science
- Vol.7 No.1
-
2007.041 - 28 (28 pages)
- 0
INTRODUCTION
THEORETICAL BACKGROUND FOR BRAND EQUITY
RESEARCH METHOD
SCALE DEVELOPMENT OF HOTEL BRAND EQUITY
CONCLUSION AND SUGGESTION
REFERENCES
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