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The Impact of Customer Satisfaction and Perceived Value on Loyalty: The Moderating Effects of Sensation Seeking Traits

The Impact of Customer Satisfaction and Perceived Value on Loyalty: The Moderating Effects of Sensation Seeking Traits

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INTRODUCTION

CUSTOMER SATISFACTION AND LOYALTY

PERCEIVED VALUE AND LOYALTY

THE SENSATION SEEKING TRAITS

CONCEPTUAL FRAMEWORK AND RESEARCH HYPOTHESES

METHODOLOGY

RESULTS

CONCLUSION

REFERENCES

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