학술저널
Content Analysis of Hotel PR Activities in Newspaper Articles
Content Analysis of Hotel PR Activities in Newspaper Articles
- 한국관광학회
- International Journal of Tourism Science
- Vol.5 No.1
-
2005.0585 - 103 (19 pages)
- 0
Introduction
Theoretical Background of Public Relations
Public Relations and Marketing
MPR and CPR
Public Relations in the Hospitality Industry
Methodology
Analysis Units
Findings
Discussion
Implications
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