학술저널
International Hotel Firms' Choices of Entry Mode
International Hotel Firms' Choices of Entry Mode
- 한국관광학회
- International Journal of Tourism Science
- Vol.3 No.2
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2003.0879 - 98 (20 pages)
- 0
What is Transaction Cost Analysis
Usefulness of TCA to Explain Choices of Entry Mode
TCA Perspectives and International Hotel Firms
Methods
Model Structure
Research Results and Analyses
Discussion
Conclusion
References
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