학술저널
Application of the Service Brand Pref ere nee Model in the Tradeshow Industry
Application of the Service Brand Pref ere nee Model in the Tradeshow Industry
- 한국관광학회
- International Journal of Tourism Science
- Vol.3 No.2
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2003.0899 - 113 (15 pages)
- 0
Brand Equity and Brand Association in the Tradeshow Industry
Service Brand Preference
Methods
Results
Conclusions and Discussions
References
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