Z세대의 직장 선택 요인에 따른 ESG경영지지에 대한 비교 연구

Comparative Study on ESG Management Support by the Workplace Choice Factor for Generation Z

최근 국내 노동 시장은 세대의 차이를 이해하는 것이 기업 조직 문화의 중요한 과제 중의 하나가 되고 있으며, 기업에 있어서 지속가능한 사회를 고려한 비즈니스 모델을 구축하는 ESG경영이 중요하게 대두되고 있다. 이에 기업의 수요가 높은 Z세대 SW전공자 103명을 대상으로 직장 선택 요인과 ESG경영지지 인식에 대해 조사한 결과, 외재적 요인보다 내재적 요인을 중요하게 고려하고 있으며, 이는 ESG경영지지에 영향을 미치고 있음을 확인하였다. 외재적 요인이 중요하게 작용한 이전 세대와는 달리 내재적 요인을 중요하게 고려하는 Z세대 인재를 확보하기 위해서 기업은 자기성장기회와 다양한 형태의 근무 환경, 커뮤니케이션 문화, ‘목적중심경영’과 같은 내재적 가치를 더욱 높이고 진정성 있는 ESG 경영 활동을 강화하는 것이 중요한 과제라 할 것이다.

As new generations are entering the labor market, the author has experienced generational differences in thinking and attitude within the workplace. Without understanding these differences, it sometimes impacts on its turnover or be a barrier for attracting new employees. In addition, it was noted that ESG management, which builds a business model considering a 'sustainable society', has recently emerged as important to companies. These experiences triggered to do further study about generation and ESG topic. The purpose of this study was to identify which factors are important when choosing a workplace for university graduates and how the factors relate to ESG management support. To the core of the objectives, this study surveyed students majoring in computing and sw at the university by using online questionnaire. A total of 103 respondents responded to the questionnaire on google forms. All of respondents selected as valid samples and used for empirical analysis. By looking at past studies about workplace choice factors and current ESG activity toward environmental, social issues, and governance, the author found that different generations have different views on work values. In addition, it is also clear that Generation Z will largely dominate the labor market in the next years. Not only the results of this study demonstrate the importance of approach for ESG, but also it helps us better understand the differences that in attitudes between generations. The findings may be accepted as one of the ideas to create a better workplace for future workforce.