BERTopic과 LDA를 활용한 유통산업 연구동향 분석

Analysis of Distribution Industry Research Trends Using BERTopic and LDA

본 연구를 통해 유통산업과 관련된 연구는 K-POP 등 글로벌 한류 트렌드와 소비자의 라이프스타일의 변화에 따른 문화산업의 발전과 관련된 주제 뿐 아니라 소비자의 구매트렌드 변화에 따라 오프라인에서 온라인으로 전환되는 거대한 변화에 직면한 유통산업의 현상을 반영하고 있음을 확인하였다. 그러나, 12개의 제한된 주제로는 유통산업에 따른 좀 더 다양한 시각이 필요할 것으로 판단하고, 비용절감 및 통제, 위험관리 메커니즘 등 내부 역량 강화, M&A와 투자, 유통산업 규제와 관련된 다양한 주제에 대한 연구가 필요함을 제시하였다

The purpose of this study is to derive clues that can be helpful in the development of the distribution industry by exploring the areas of interest of experts in the distribution industry, and to provide insight into the future research direction related to the distribution industry. To this end, in this study, a total of 2,643 English abstracts were extracted among the thesis searched by the keyword “distribution industry” in RISS as of September 20, 2022, and word frequency analysis, word clouding, and word co-occurrence frequency BERTopic, LDA and OLS regression analysis were analyzed using Python 3.7. The analysis results are as follows. First, as a result of word frequency analysis and co-occurrence frequency analysis, it was found that market, system, product, company, information, and development-market and market-system were frequently used. Second, as a result of BERTopic and LDA, 12 topics including beauty & fashion distribution, performance & art distribution, and distribution information technology were derived. Third, as a result of trend analysis using OLS regression analysis, it was confirmed that the topics of music content distribution, food safety, food material distribution, distribution information technology, and physical distribution increased statistically significantly. Through this study, it was found that research related to the distribution industry is being studied on topics related to the development of the cultural industry according to global Hallyu trends such as K-POP and changes in consumers' lifestyles. In addition, it was confirmed that it reflects the phenomenon of the distribution industry, which is facing a huge change from offline to online according to changes in consumer purchasing trends. However, it was judged that a more diverse perspective according to the distribution industry was necessary for the 12 limited themes. Therefore, it was suggested that research on various topics related to cost reduction and control, strengthening of internal capacity such as risk management mechanism, M&A and investment, and regulation of the distribution industry is necessary.