As a heuristic approach for comparative analysis, the functions of ChatGPT and deep learning recommendation algorithm were examined through the case of Chuncheon tourist destination and cafe recommendation system. As a result of the study, it was found that ChatGPT's recommendation system is not a preference-based personalized method that identifies individual preferences and tastes and recommends corresponding content, but a sequential method that provides information on the characteristics of various types of content and allows users to make final choices. In contrast, the deep learning recommendation algorithm is a personalized recommendation system that first learns information about individual preferences and tastes and recommends content applying a user-based or item-based algorithm. As a result, it can be said that ChatGPT values diversity of content from the perspective of providing balanced information that emphasizes generality, and deep learning recommendation algorithm values personalized service that emphasizes specificity.
Ⅰ. 서론
Ⅱ. 주요 개념 및 이론적 배경
Ⅲ. 연구 방법 및 분석 결과
Ⅳ. 결론
참고문헌
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