약 로스팅 커피의 푸드 페어링에 관한 연구

A Study on Food Pairing of Light Roasted Coffee

The purpose of this study is to promote the expansion of Korean coffee industry research by studying coffee pairings that are well-suited by matching coffee and food. This study conducted an experimental study in order to double the pleasure of consumers while contributing to the activation of marketing or sales increase in the coffee industry through coffee pairing research. In particular, in that it is a coffee pairing experiment that starts for the first time, it started with light roasting coffee. From December 1, 2022 to April 2, 2023, three raters participated in the experiment. Prior to the start of the study, coffee and food recommendations were received from 10 coffee experts and 10 baristas, and an evaluation paper was written while matching coffee(13 types) and food(30 types) derived from related preceding studies. As a result of the experiment, the pairing of coffee and food in this study resulted in coffee pairing results suggesting 13 types of coffee in 3 categories and 30 types of food in 3 categories. In addition, it was confirmed that the matching degree of most coffee and food(dessert, breakfast, Korean food) was rated above average, and the taste of the general public and the result of the evaluator were similar. In the end, since there is a universalized coffee pairing product, we proposed four ways to generalize and market it. First, it is the development of consumer-customized products that are segmented and specialized. Second, it is the use of coffee omakase that provides a unique experience. Third, promotion of marketing strategy for generalization of coffee pairing. These include subscription services, coffee pairing kit development, coffee pairing-related content creation, coffee pairing-related events and classes, coffee pairing recipe book development, and coffee pairing competitions. Fourth, coffee pairing menu development, consulting, and app development, suggesting marketing implications that can be further strengthened through collaboration with food companies.