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中國學 第83輯.jpg
KCI등재 학술저널

『封神演义』动画电影的“封神之路”模式探索

以『哪吒之魔童降世』、『姜子牙』、『新神榜:杨戬』为例

随着现代科技的发展以及人们日益提高的精神需求,流传已久的经典文学作品被当作热门的“IP”并进行现代化传承,主要是指将传统文学作品以新的媒介再次进行广泛传播。『封神演义』便是被现代化改编得最频繁的作品之一,它作为一部深受喜爱的神魔小说,其瑰丽炫彩的故事以及塑造的形形色色人物角色都有很大的文化再创作潜力,由此应运而生出多种类型的文化产品,如电影、电视剧、网络小说、动漫等。近年来,在中国最受欢迎的动画电影,如『哪吒之魔童降世』、『姜子牙』、『新神榜:杨戬』等都是以『封神演义』为蓝本,因此观众都期待中国能打造出和“漫威宇宙”一样全世界闻名的“封神宇宙”。本文以『哪吒之魔童降世』、『姜子牙』、『新神榜:杨戬』为主要研究对象,分析出针对『封神演义』系列动画电影的讲故事(Story Telling)模式,即具有中国神话特色的“封神之路”模式,并围绕入凡、历劫、封神登天三部分详细阐述。同时本文通过分析海内外权威电影评分网站的评分、正负向情感值分布情况、随机抓取评论的关键词词云图等市场反应与大数据,以期用具体数据验证封神系列动画电影在借鉴“封神之路”模式后扩大至“封神宇宙”的可行性。

The development of modern filming technology and the increasing spiritual needs of the market appeal for a modern inheritance of popular intellectual properties (IP) in the age-old classic Chinese literary works, mainly for their transmission in new media. Fengshen Yanyi, also known as The Investiture of the Gods, is one of the classic works with numerous modern adaptations. As a god-evil novel, it processes great potential for cultural re-creation, and thus generates multiple types of cultural products, such as movies, TV dramas, online novels, and animations. Some popular Chinese animation films in recent years, such as Nezha: Birth of the Demon Child, Legend of Deification, and New Gods: Yang Jian, are all adaptations on it, and the audience expect a “Fengshen Universe” like the world-famous “Marvel Universe”. Thus, this paper aims to explore and summarize a model of “Roads to the Gods” with the characteristics of Chinese myth, by comparing the above three Chinese animation films with Hollywood’s “Hero’s Journey” model and referring to data analysis and market feedbacks of the three.

1. 绪论

2. 『封神演义』系列动画电影的讲故事模式

3. 『封神演义』系列动画电影的市场反应与数据分析

4. 结语

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