실감형 융복합 콘텐츠<사유정원>의 공공인문학적 성공사례 연구

국립아시아문화전당 관람객 동향 고찰을 중심으로

Summarizing the contents of this study, as a result of observing the behavior of visitors watching the <Scenery of the Emptiness, and Asia> for immersive convergence content at the Asia Culture Center, planning and displaying immersive content can affect the satisfaction of visitors and the Asian Culture Center. It was found to have a positive effect on the image. Visitors who participated in the private garden exhibition did not simply watch the content, but participated in the content, communicated by sharing the content they participated in through SNS, and showed how they revisited the Asian Culture Center and enjoyed the content again. This can be seen as a success of private garden planned by the Asia Culture Center and a successful case of public humanities of immersive convergence contents. However, this study cannot be generalized as a successful case of public humanities of all immersive convergence contents, focusing on the audience response and observation of <Scenery of the Emptiness, and Asia> at the Asia Culture Center. It is hoped that more substantial research results will be achieved through various follow-up studies such as observational research and survey research on realistic convergence contents.