A Study of the Relationships among Hotel Corporate Social Responsibility, Quality & Price Value, and Customer Satisfaction : Focused on the Five Star Hotel in Seoul

A Study of the Relationships among Hotel Corporate Social Responsibility, Quality & Price Value, and Customer Satisfaction : Focused on the Five Star Hotel in Seoul

The number of hotel users keeps increasing, while the consumption market and the demand for tourism have increased. Thus, hotels play a role to represent related regions. Particularly among disadvantaged and poor groups, however, there is still a common idea that a hotel is not a facility that everyone can easily have access to because of its high charge. Combined with the increasing interest in the pursuit of a fair society, the values of coexistence and co-prosperity are spreading, and related efforts and practices are being carried out. The results revealed as follows. First, the factor of public or social dimension and legal order has a significant influence on quality value, price value, and customer satisfaction. Second, quality value and price value have significant influences on customer satisfaction.