Research on Product Service Design of Unmanned Self-service Coffee Machine Based on Scenario Thinking and SAPAD

Research on Product Service Design of Unmanned Self-service Coffee Machine Based on Scenario Thinking and SAPAD

This paper discuss the application of scene thinking and product Construction design (SAPAD) theoretical framework based on semiotics in unmanned self-service coffee machine products, and reconstructs the service content and service system of the new unmanned self-service coffee machine products. Taking the unmanned self-service coffee machine in an office building in China of Hangzhou as an example, Firstly the product application scenario of unmanned self-service coffee machine is determined. Then the SAPAD theoretical framework is applied to conduct multidimensional analysis of behavior--meaning--object, and a new functional module of self-service coffee machine was constructed in the objective scene. Finally, the service system of unmanned self-service coffee machine is designed in the target scene, to help improve the product function and enhance user experience of unmanned self-service coffee machine.