Citizen and Tourists Behavior Change through “Suroboyo Bus” as Eco- Friendly Tourism Transportation

Citizen and Tourists Behavior Change through “Suroboyo Bus” as Eco- Friendly Tourism Transportation

Surabaya has a large population so that the waste produced per year is also large. Besides that many people choose to ride private vehicles rather than public transportation. Given that the Surabaya city government organizes tourism-based public transportation known as Suroboyo Bus. The type of research used in this paper was descriptive observational with a qualitative approach. This study aims to analyze the implementation of Suroboyo Bus to change behavior of Surabaya fs citizen. Suroboyo Bus is used as a tourism transportation for people who want to get around Surabaya and help to reduce the impact of plastic bottles in the area. The Suroboyo Bus ’’ system that has been formed by the Surabaya City government is already good. However, the implementation still has many weaknesses. The weaknesses that are still possessed by Suroboyo Bus need to be overcome so that the services provided can be optimal. There are many things which should be done to increase the quality of Suroboyo Bus The time needed for waiting must be shorter than before, it must reduce the comando ’s time to be more efficient. A monitor on the bus that displays the real purpose of the payment system and information about various tourist attractions can help the users. The routes of Suroboyo Bus should be added again in order to cover all tourist attractions in Surabaya. The stricter regulation that says that the number of plastic bottles / glasses is for 2 hours of travel shoul be real action. Cooperation with the sanitation and landscaping service that moves on improving environmental conditions also help to optimalize the system of Suroboyo Bus.