Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations

Effect of perceived authenticity on tourism experience, satisfaction, and memorability: differences between settings and authenticity orientations

The present research investigates the effects of authenticity perceptions on existential authenticity, satisfaction, and memorability. The authors hypothesize that tourists' perception of site authenticity may not be affected by the site settings and authenticity orientations. In addition, the current study pose that satisfaction is antecedent of memorability. Hypotheses -were empirically tested in Bukchon and Minsokchon. The results showed that when tourists perceived the tourism site as more objectively authentic, they more strongly felt existential authenticity and the tourism experience was more satisfactory and memorable. Additionally, the findings demonstrated that satisfaction is the preceding factor of mem어，cdfility.