코로나19에 따른 관광숙박업의 현황 및 대응전략

Current Status and Response Strategies of Tourism Accommodation Industry in accordance with COVID-19

Purpose: This research aims to extend our understanding of the current status and response strategies of tourism accommodation industry in accordance with COVID-19. Method: This study investigated the impact of COVID-19 on the tourism accommodation industry, cases of response to COVID-19, and marketing strategies through literature. Results: It was confirmed that sales of hotels and condominiums overall declined as the number of tourists plummeted due to the social distancing policy of the COVID-19 pandemic. Conclusion: In order to respond to COVID-19, tourism accommodation industry attracted customers by providing various products and services with promotion and marketing strategies using keywords such as Untact, Wellness, Value, and Hygiene. Interdisciplinary Research Implications: This paper is a discussion of the current status and prospects of tourism accommodation industry in accordance with COVID-19, and interdisciplinary research with the field of physical education will be able to examine the impact of COVID-19 on non-face-to-face services in the sports field.