IP电影：符号消费、异化符号消费及意义构建

IP Movies: Symbol Consumption, Alienated Symbol Consumption and Meaning Construction

IP 电影是当今中国影视的主流，从运营模式到衡量标准都属纯商业片。IP 电影的迅速发展主要受到商业市场的推动，但其背后的文化逻辑主要是商品符号化后携带的附加值。关于 IP电影的消费实际上是符号消费行为。因此，IP 电影的消费也必然呈现出异化符号消费倾向。为了更好地发展 IP 电影，中国 IP 电影在创作过程中有必要进行新的符号意义构建。

IP movies are the mainstream of Chinese film and television today, and they are purely commercial films from the operation mode to the measurement standards. The rapid development of IP films is mainly driven by the commercial market, but the cultural logic behind it is mainly the added value carried by the symbolization of goods. The consumption of IP films is actually symbolic consumption. Therefore, the consumption of IP movies will inevitably show a tendency to consume alienated symbols. In order to better develop IP films, it is necessary to carry out new symbolic meaning construction in the creation process of Chinese IP films.