Analysis of Visitor Satisfaction Towards Provincial Parks According to Travel Route Choice Behavior Focusing on Chilgapsan Provincial Park in Chungcheongnam-do

Analysis of Visitor Satisfaction Towards Provincial Parks According to Travel Route Choice Behavior Focusing on Chilgapsan Provincial Park in Chungcheongnam-do

Background and objective: Chilgapsan Provincial Park is located at the core ecological axis of Chungcheongnam-do andconsists of a high share of Level 1 biotope areas, thereby requiring policy approaches for biodiversity conservation andefforts to preserve forest ecosystem services. At the same time, policies to improve service quality for visitors are needed. In particular, it is important to improve and manage service quality according to single-destination and multi-destinationtravel routes by subdividing visitors. The purpose of this research is to identify visitor characteristics and satisfactiontowards Chilgapsan Provincial Park in Chungcheongnam-do. Methods: This study conducted frequency analysis, cross-tabulation analysis, and logit regression analysis using SPSS21.0 version. Results: The results showed that landscape satisfaction was higher for single-destination visitors, but the overallsatisfaction towards the provincial park was higher for multi-destination visitors. In addition, satisfaction towardsamenities was low compared to other types of satisfaction. By travel route, visitors generally showed a high intention torevisit, with the mean exceeding 4 on the 5-point Likert scale. As a result of examining the effect on travel route throughbinomial logistic regression, The findings of this study have shown that age, landscape satisfaction, and visiting satisfactionhad statistical significance. Conclusion: This study examined the variables that affect the satisfaction and revisit intention of visitors, improving theefficiency of provincial park management and operation. This study might be helpful to provide fundamental informationfor sustainable forestry management and policy measures associated with provincial parks.