民族特色文化产业赋能乡村振兴的路径研究

Research on the Path of Empowering Rural Revitalization with Ethnic Characteristic Cultural Industries

文化产业不仅是国民经济发展的关键推手，也是促进我国乡村振兴的重要抓手。依托得天独厚的文化优势和资源优势，民族特色文化产业从“产业兴旺、生态宜居、乡风文明、有效治理、生活富裕”等方面全面赋能乡村振兴，形成了“文化+数字科技”、“文化+旅游”、“文化+农业” 以及“文化+公共服务”等产业赋能模式。在把握文化产业特性的基础上，建议采取优化文化产业供需两侧、培养创意复合型人才、引领文化产业数字化建设以及立足乡村生态化发展等有效措施，以助力民族文化产业赋能乡村振兴。

The cultural industry is not only a key driving force for the development of the national economy, but also an important lever for promoting rural revitalization in China. Relying on its unique cultural and resource advantages, the ethnic characteristic cultural industry has comprehensively empowered rural revitalization from aspects such as “industrial prosperity, ecological livability, rural civilization, effective governance, and affluent living”, forming industrial empowerment models such as “culture+digital technology”, “culture+tourism”, “culture+agriculture”, and “culture+public services”. On the basis of grasping the characteristics of the cultural industry, effective measures such as optimizing the supply and demand sides of the cultural industry, cultivating creative composite talents, leading the digital construction of the cultural industry, and promoting the ecological development of rural areas are supposed to take to help empower the national cultural industry to revitalize rural areas.