디지털산업에 대한 시민과 산업종사자 간의 인식 차이 연구

A Study on the Perception of Digital Industry between Citizen and Industry Workers: An Application of the Co-orientation Model

The digital industry area based on digital technology is specialized and rapidly changing. This kind of change lead to a gap of understanding arises between the digital industry and the public. The digital industry is a trend that cannot be reversed, thus efforts to reduce the gap in understanding are necessary for positive social development in the future. This study aimed to find clues to reduce the gap in understanding by measuring the difference in perception between the public and the digital industry. To measure the difference in perception, this study applied the mutual orientation model proposed by McLeod and Chaffee(1973), As a result of the study, both groups agreed that the digital industry would make a positive contribution to the Korean economy in the future. However, it was confirmed that there was a possibility of mutual misunderstanding due to different views on the digital industry.