엑스틴세대의 소비성향이 병원화장품 정보탐색과 광고수용태도에 미치는 영향

The Influence of Consumption Tendency on Information Search and Advertisement Acceptance Attitude for Cosmeceuticals in Generation X-Teen

This study attempted to investigate the influence of consumption tendency on information search and advertisement acceptance attitude for cosmeceuticals against Generation X-teen. For this, a questionnaire survey was performed against domestic consumers with a teen-age child from December 25, 2022 to January 05, 2023 among on women aged 44-58 (born in 1965-1979), who experienced a cosmeceutical before. Among a total of 249 questionnaires distributed, 238 copies excluding 11 poorly answered ones were used for final analysis, and the results found the followings: First, Generation X-teen pursued planned purchase and value orientation which had a positive influence on information search. Second, Generation X-teen searched information through such planned purchase and value orientation. Third, in advertisement acceptance attitude, consciousness of others as well as value orientation was emphasized. This study empirically analyzed the effects of consumption tendency on information search and advertisement acceptance attitude for cosmeceuticals against Generation X-teen. It is anticipated that the study results would be available as basic data for the effective planning of cosmeceutical sales and development of advertising strategies.