Policy Suggestions through Social Perception Analysis of Defense YouTube Channels

Policy Suggestions through Social Perception Analysis of Defense YouTube Channels

YouTube is a platform that delivers video content on diverse topics and enables communication, making it the most utilized service for conveying knowledge and exchanging information. The Korean Army is also proactively operating official Defense YouTube channels related to the military and producing videos to promote a positive perception and instill faith in the military among the general public and soldiers. However, there is a lack of research on the current status of the content and societal perceptions of defense-related channels. To understand societal awareness, we qualitatively analyzed video content and comments. In addition, we used big data analysis methods such as keyword derivation, term frequency analysis, word cloud visualization, word association analysis, and sentiment analysis of comments based on a Korean sentiment dictionary. These analyses identify current defense channel strategies and society's awareness of these strategies and provide a foundation for improving and perfecting future video creation and operation processes.