Effect of Perceived Importance according to the Visual Image of Tropicalesque Flower Landscape on the Loyalty of Horticulture Majors and Workers in Related Fields

Background and objective: This study was conducted to investigate the relationship between the psychological effect ofthe visual image of tropicalesque flower landscape and the preference for plants, and the effect of the importance of plantson loyalty. Methods: A survey was conducted with 105 participants who attended a symposium on tropicalesque flower landscaping,and the results were analyzed. Results: As a result of comparatively analyzing the psychological indices of plants in terms of the level of gardening activity(3 factors such as gardening experience, plant preference tendency, and plant-related event) between horticulture majorsand workers in related fields and general people, it was found that horticulture majors and workers in related fields showeda higher level of gardening activity than general people, with gardening experience particularly showing statistical significance(p < .05). Preference for ‘Pretoria’ was the highest among four varieties of Canna × generalis. Preference for mixed plantingof tropicalesque and indoor foliage plants was highest among three types of tropicalesque flower landscape. Preferencefor tropicalesque flower landscape was highest in the 50s among all age groups, and in the group with an average monthlyincome of 4.01-5 million won, showing statistical significance. Among 6 factors of perceived importance of plants, estheticsand emotional relaxation for improved quality of life showed high scores in the survey measuring perceived importance ofplants. As a result of conducting a regression analysis to examine the effect of the level of gardening activity, importanceof plants, preference for tropicalesque flower landscape, and demographic variables (control variables) on loyalty, flowerlandscape preference was the most influential variable, followed by esthetics among the 6 factors of importance. Conclusion: These results suggest that by increasing the formation of tropicalesque flower landscape, a natural landscapethat can reduce negative factors such as increased stress and depression since the COVID-19 pandemic, it will be possibleto reduce fatigue caused by the prolonged COVID-19 pandemic and improve the quality of life for citizens.