跨境电商背景下应用型本科高校国际经济与贸易专业教学改革研究

Teaching Reform of International Economics and Trade Major in Applied Undergraduate Universities under the Background of Cross-Border E-commerce

随着现代信息技术的飞速发展，跨境电商行业也迎来了新的发展趋势，对相关人才的需求也发生了明显的变化。但当前的应用型本科高校国际经济与贸易专业教学中却存在着缺乏跨境电商背景下科学的国贸专业课程体系、合适的国贸专业教学环境与优质的国贸专业教师团队等问题。针对上述问题，本文探讨在跨境电商背景下国际经济与贸易专业的教学改革的四个策略：完善课程体系，理论与实践教学并行；整合课程资源，构建跨境电商教学平台；以跨境电商为切入点，推进创新创业教育；提高教师素养，建设“双师型”师资团队。

With the rapid advancement of modern information technology, the cross-border e-commerce industry has also witnessed new developmental trends, resulting in significant shifts in the demand for related talents. However, there are currently several challenges in the teaching of international economics and trade majors at applied undergraduate universities. These challenges include the absence of a comprehensive curriculum tailored to international trade majors within the context of cross-border e-commerce, the need for a suitable teaching environment for students majoring in international trade, and the necessity for a high-quality teaching team proficient in international trade studies. To address these issues, this article explores four strategies for the reform of teaching in international economics and trade majors within the context of cross-border e-commerce: Enhancing the curriculum system and synchronizing theoretical and practical instruction; Integrating course resources and establishing a dedicated cross-border e-commerce teaching platform; Using cross-border e-commerce as a focal point to promote innovation and entrepreneurship education; Elevating the qualifications of teachers and forming a “dual-teacher” teaching team.