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Research on The Development Strategy of Chinese Cross-Border E-Commerce SMEs under the Background of COVID-19

Research on The Development Strategy of Chinese Cross-Border E-Commerce SMEs under the Background of COVID-19

Purpose: This study analyses the current development of cross-border e-commerce in China, outlines the challenges faced by Chinese cross-border e-commerce SMEs, and finally summarises the development strategies of Chinese cross-border e-commerce SMEs in the post-covid-19 era, which will provide opinion references for the development of Chinese cross-border e-commerce SMEs. Research design, data and methodology: The methodology used in this study is to analyse the current situation of cross-border e-commerce development in China in the context of covid-19 through literature; and to summarise the challenges encountered by Chinese crossborder e-commerce SMEs through semi-structured interviews. Results: The article summarises the current status of China's cross-border e-commerce development in the context of covid-19 in terms of cross-border e-commerce trade volume, cross-border e-commerce enterprise and user scale, cross-border e-commerce logistics, cross-border e-commerce global co-operation, government policy, and cross-border e-commerce product distribution, outlining challenges encountered by China's cross-border e-commerce SMEs in terms of logistic pricing, operating capital chain, product service support, and trade protection The paper Finally, it is pointed out that Chinese cross-border e-commerce SMEs must adopt new strategies to adapt to the new development in the context of covid-19. Conclusions: Specific development strategies are provided for Chinese cross-border e-commerce enterprises and reference suggestions are provided for the post-covid-19 era.

1. Introduction

2. The Current Situation of Cross-Border E-Commerce Development in China

3. Many Cross-Border E-Commerce Policies are Formulated to Encourage the Development

4. China's Cross-Border E-Commerce Products and Countries are Widely Distributed

5. Challenges of China's Cross-Border ECommerce SMEs Under the Covid-19

6. Cross-Border E-Commerce Products and Countries are Widely Distributed

7. Development Strategies for Chinese Cross-Border E-Commerce SMEs in Post-Covid-19

8. Conclusions

References

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