중국 스포츠관광 활성화를 위한 탐색적 연구

An Exploratory Study on the Revitalization of Sports Tourism in China

(Purpose) Sports tourism is a new industry that combines the tourism industry and the sports industry, and the phenomenon of globalized culture and the development status of the tourism industry have an important impact on the development of the national economy. The purpose of this study was to analyze the development status of sports tourism in China and the mechanism of sports tourism development and to present directions that can contribute to the development of sports tourism. (Design/methodology/approach) This study used the literature data research method, collected data related to the Chinese tourism industry and sports industry from 2010 to 2019 through the China Tourism Yearbook, China Statistics Bureau, and the National Sports Bureau platform, and analyzed the development trend and combined development status of Chinese sports tourism. (Findings) As a result of the study, the conditions of Chinese sports tourism development were mainly analyzed in terms of the natural environment, economic conditions, activation of various events, policy support, and infrastructure conditions. (Research implications or Originality) China is a country rich in population and resources, but the level of development of sports tourism is certainly lagging behind that of Western countries. Therefore, this study summarized the current development process of sports tourism in China, suggested ways to promote the development of sports tourism in China, and sought ways suitable for the development of tourism in China.