완도 방문 관광객 가치와 관광지 애호도에 미치는 영향

The Effects on the Value of Visitors to Wando and the Loving of Tourist Sites: Focusing on the mediating effects of local food image

The purpose of this study was to examine the relationship between tourist value and tourist site loyalty in Wando Island and the mediating effect of local food image. The study was conducted from 2023 July 10 to 31. The results of this study are as follows: First, in the relationship between tourist value and tourist site loyalty, natural value and environmental value were found to have a significant effect, and tourist value and local value were rejected. Second, tourism value, environmental value, local value were found to have a significant effect on the relationship between tourist value and local food image, and natural value was rejected. Third, in the relationship between the local food image and the tourist site loyalty, the local food image was found to affect the tourist site loyalty. Fourth, in the analysis of the mediating effect of the local food image between the tourist value and the tourist loyalty, the natural value and the environmental value were found to have a partial mediating effect, and the tourist value and the local value were rejected.