국내 해양관광 체험요소가 장소애착, 재방문의도에 미치는 영향에 관한 연구

A Study on the Effect of Domestic Marine Tourism Experience: Factors on place attachment and revisit intention

This study aims to examine the relationship between domestic marine tourism experience factors (4Es) on place attachment and revisit intention. In order to study domestic marine tourism, which has recently increased demand, this study attempted to establish a theory on marine tourism based on prior research at home and abroad. As a demonstration study, visitors who have experienced marine tourism experience tried to derive academic and practical implications through research on the influence of marine tourism experience elements, attachment to places, and intention to visit again. In order to achieve the purpose of this study, we conducted a demonstration survey using Google Online Questionnaire. A preliminary survey was conducted for half a month from early August 2022, and 270 questionnaires were distributed to tourists who visited domestic marine tourist attractions for about a month from early September to mid-October 2022, and 265 valid questionnaires were used for analysis. To this end, this study tried to provide useful information to research fields related to marine tourism experience elements. In terms of practicality, tried to draw suggestions that can efficiently contribute to tourists experiencing the experience through activation of marine tourism.