A Study on the Marketing Factors of Convention and Exhibition Industry in Tai’an

A Study on the Marketing Factors of Convention and Exhibition Industry in Tai’an

Purpose - The exhibition industry is a strategic emerging service industry with great development potential in the new economic era, and its role in promoting the development of the national economy is also increasing. Design/Methodology/Approach - Construct a new indicator system, classify and analyze the influencing factors and their influencing mechanisms, construct a theoretical model of the influencing mechanisms, evaluate and correct the items measured by variables, and reveal the formation mechanism of the influencing factors. Findings - A new indicator system for influencing factors has been constructed, which is classified into core factors (exhibition enterprises and technological innovation), basic factors (resource endowment), and industrial environment factors (government support), revealing the formation mechanism of the impact of factors on the competitiveness of the urban exhibition industry. Research Implications - The exhibition industry is related to the material life of the people and their spiritual life. Studying the competitiveness and influencing factors of the urban exhibition industry is beneficial for alleviating the pressure brought by idle exhibition venues and related resources in various cities in China, sharing the responsibility of the Chinese government to continuously improve urban construction, meeting the growing material and cultural needs of the people, and promoting the sustainable development of the exhibition industry.