OBE理念下“引企入教”的商务英语人才培养模式研究

Research on the Business English Talent Development Model ‘Bringing Enterprises into Education’ Based on the OBE

基于 OBE 理念，本文主张“引企入教”，来推动商务英语专业人才的培养工作，以解决传统人才培养模式中存在的问题，并提高人才培养工作效率。本文结合教育实践，对近年来商务英语专业人才培养模式中存在的问题进行了深层次剖析，创新教育思路，提出以 OBE 理念为指导，创建“引企入教” 商务英语人才培养模式。通过构建新教育模式，解决传统人才培养模式中人才培养目标缺乏精准定位、未能达到培养复合型人才要求、人才培养的教学理念陈旧有待改革、忽视人才培养的实践经验等问题，提高人才培养效率，助力当代商务英语专业学生的成长与发展，为学生开辟更加宽广的就业前景。

Based on the OBE concept, this paper proposes the implementation of the “Bringing Enterprises into Education” measures to enhance the training of business English professionals. It addresses issues in traditional talent development models and improves the efficiency of talent cultivation. Drawing upon educational practice, this study conducts an in-depth examination of the challenges in recent years in the business English professional talent development model and offers innovative educational approaches. It advocates using the OBE concept as guidance to create a “Bringing Enterprises into Education” model for business English talent development. By establishing a new educational model, it resolves issues present in traditional talent development models, such as a limited range of teaching methods and outdated teaching philosophies, thereby enhancing the efficiency of talent cultivation. This model contributes to the growth and development of contemporary business English students and opens up broader employment prospects for them.