Research Methodology of Mompreneurs’ Career Narratives in China’ Social Media Context

Research Methodology of Mompreneurs’ Career Narratives in China’ Social Media Context

由于本研究旨在更深入地了解母亲的创业生涯经历，研究者探讨了以解读和理解故事意义为重点的叙事探究方法，以及人们生活中的过渡时期呈现。因此，本文首先概述了定性研究背后的哲学假设和框架。然后介绍了数据收集的过程，访谈和数据分析，人口统计问卷，深入的个人访谈收集的数据，母亲们的创业经历和看法。最后，阐述了伦理考量，以及研究者角色对受访者访谈和叙事的可能影响。

This paper began with an overview of the philosophical assumptions and frameworks behind qualitative research. Since this study aims to get a deeper insight into the entrepreneurial career experience of mothers within the context of social media, the researcher discusses narrative inquiry method. This method focuses on interpretating and understanding the meaning of stories, as well as presenting transitional periods in people’s lives. The paper then details the data collection process, including interviews and data analysis. Both a demographic questionnaire and in-depth individual interviews were utilized to collect data on the experiences and perceptions of mothers. Finally, ethical considerations and the potential impact of the researcher’s role on participants’ interviews and narratives are addressed