社交媒体时代舆论极化背景下大学生媒介素养教育路径探究

Research on the Path of Media Literacy Education for College Students under the Background of Public Opinion Polarization in the Social Media Era

社交媒体时代，随着媒介深入融合速度加快，社交媒体日益成为大学生生活的延伸，媒介素养教育越来越重要。但社交媒体时代舆论极化的风险是当前大学生媒介素养教育面临的新情况新挑战。社交媒体舆论极化现象以非理性化情绪突出、多元化观点和网络暴力频发等特点对大学生群体产生不良影响，也让大学生媒介素养教育面临诸多困境。针对舆论极化潜在缝在，大学生媒介教育工作路径探究时应该从几点入手：建立科学化教学体系；提高大学生参与和应用媒体的能力和组织大学生多样化自我教育。

In the age of social media, with the speed of in-depth media integration accelerating, social media is increasingly becoming an extension of college students’ lives, and media literacy education is becoming more and more important. However, the risk of polarization of public opinion in the social media era is a new situation and a new challenge for college students’ media literacy education at present. The phenomenon of public opinion polarization in social media has a negative impact on college students with its prominent irrational emotions, diversified views and frequent occurrence of cyber violence, which also makes college students face many difficulties in media literacy education. In order to address the potential seams of public opinion polarization, college students’ media education should start from the following points: establishing a scientific teaching system, improving college students’ ability to participate in and apply the media, and organizing diversified self-education for college students.