저탄소 농업기술 바이오차에 대한 농업인의 수용의도 영향 요인 분석

An A nalysis of the Influence Factors o f Farmers' Acceptance Intention o n Low Carbon Agricultural Technology Bio-Char

Recently, despite the active interest and research on biochar, there is a lack of research on the acceptance intention of farmers, who are technology adopters. Accordingly, the purpose of this study was to conduct a survey of 168 farmers and structurally analyze the factors affecting farmers' intention to accept biochar. The analysis results are as follows. First, promotion conditions and network effects have a positive influence on farmers’ intention to accept biochar. Second, the mediating variable, network effect, has a complete mediating effect between performance expectations, social influence, and acceptance intention. This suggests that organizations need to be utilized to spread biochar because network effects increase the explanatory power of acceptance intention.