중국 무술무형문화유산의 관광산업화에 관한 탐색적 연구

An Exploratory Study on the Tourism Industrialization of Chinese Martial Arts Intangible Cultural Heritage

(Purpose) This paper aims to protect martial arts intangible cultural heritage and realize tourism development by utilizing basic theories and methods of tourism management and applying related theories in the fields of economics, business administration, sociology, folklore, and anthropology. (Design/methodology/approach) First, the basic framework of this study was confirmed by defining the concept of intangible cultural heritage tourism, and an analysis was conducted on the development of tourism industrialization of the three major martial arts intangible cultural heritages in China. Second, an analysis was conducted on the development of tourism industrialization of China's three major martial arts intangible cultural heritages, and shamanism and ami-museul also took advantage of their characteristics to seek a model for tourism industrialization development suitable for the situation. (Findings) China's three major martial arts intangible cultural heritage tourism industrialization projects and implementation plans were analyzed, and through this, data to refer to the development of martial arts intangible cultural heritage for tourism industrialization were prepared. In addition, in terms of legislation, funding, protection and collaboration mechanisms, and talent development of the three major martial arts intangible cultural heritages, policies for tourism industrialization of martial arts intangible cultural heritages were proposed. (Research implications or Originality) This paper laid the practical foundation for the protection, rational use, and development of Chinese intangible cultural heritage through the search for the development of the tourism industrialization of martial arts intangible cultural heritage