개인의 소비 가치가 관광목적지 선택속성에 미치는 영향에 관한 연구

A Study on the Characteristics of Selection of Tourist Destinations based on Individual Consumption Value

The purpose of this study is to find out the effect of the consumption value of Korean and Japanese travelers on the selection attributes of tourist destinations. The survey data on 305 Koreans and 248 Japanese were used for empirical analysis, and the results are, first, both Korean and Japanese had a significant positive (+) effect on the pleasant environment in the order of belief value, compensatory value, and altruistic value. Second, both Korean and Japanese had a significant positive (+) effect on the attractiveness of tourist resources in the order of altruistic value, social value, and compensatory value. Third, for Korean, in the order of belief value, altruistic value, reward value, and social value, for Japanese, only reward value and social value had a significant positive (+) effect on cost benefits. Fourth, as for the effect on approach attractiveness, altruistic value showed a significant positive (+) result only for Korean. The results of this study, which identified the relationship with the attributes of the selection of tourist destinations, would serve as a theoretical basis for subsequent researchers. In addition, it is expected that it will be used as practical data for establishing tourist destination marketing strategies to attract more tourists and contribute to vitalizing inbound tourism.