해양 관광 국제화를 위한 신안지역 도서 관광자원 연구

A Tourism Resources Research for Internationalization of Shinan Islands Tourism

This research is to reveal the difference of importance and performance of international islands tourism attribute. A way of research was the empirical study and a 324 visitors survey, consists of descriptive statistic analysis, exploratory factorial analysis, reliability analysis, validity analysis and T-test and IPA analysis using SPSS 23.0 for windows. This research disclosed a difference between importance and performance of international islands tourism attribute. Islands tour attribute factors can be revealed to 4 factors such as natural environment, custom, accessibility and facilities. The result shows there is a significantly distinction between importance and performance of the factors of natural environment, custom, accessibility and facilities. High importance and performance matrix have unique facilaties and structures. Local governments of islands have to allocate adequately the resources and human power to develop Shinan islands for international tourism site.